The many types of advertising

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Published: 13th March 2009
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When you think of the different types of advertising, several come to mind. There is the traditional means to advertise: newspapers, magazines, radio, television commercials, billboards, and even taxicabs. Yet there are other types of advertising. There is aerial advertising, which is very different in many aspects.

Here is information about the different kinds of advertising and the exposure presented.

Radio advertising is aimed at the local customers. The down side to using radio, the customer needs to have the station tuned in. Placement of ads on the radio is another consideration since the importance of calculating the most opportune listening time is crucial to the ad being heard at the best time. The upside to using radio is the audience does tend to remember jingles that are catchy.

Magazine and newspaper advertising are directed to the subscribers. The subscriptions limit the availableness to non-subscribers. The concept of being able to read information online with the internet is slowly changing the subscriptions to this advertising market.

Limitations of circulation of magazines and newspapers mean fewer people viewing the advertisements

Television commercial advertising is channeled to the viewers. Limitation of viewers based on the available channel selections lower the exposure audience. With the availability of cable and satellite to consumers, locating the client base for the advertisement can easily be lost or overlooked.

Billboard advertising focuses on the area of the billboard. Limitations of outside regions viewing the information are high. Getting the attention of the passersby to view the information is also a subject to be considered.

Taxicab or bus advertising focuses on the area of the transit of the vehicle. This limits the range of viewing audience. This much like billboards, presents the issue of grabbing the attention of the public the advertisement is trying to expose the information.

Aerial banner advertising focuses on vast population of various regions. Based upon the region the exposure is limitless. Grabbing or gaining the public's attention is based on simple human nature to look-up at the airplane that is flying overhead. People typically look up when a plane flies overhead. To have a banner with an advertisement towing behind it adds more curiosity and response.

People tend to remember aerial advertising at a high rate. They also tend to communicate to others about the advertisement by sharing the information word-of-mouth. This word-of-mouth is absolutely free but is important benefit of aerial advertising.

Aerial advertising can be done throughout the entire year but the warmer months are preferred. The coverage region or exposure of the advertisements is only limited to the area chosen by the client. This area of choice can be better utilized when you consult the aerial adverting consultant. To optimize maximum visualization of the advertisement is the main goal.

Aerial advertising has certain restrictions yet these restrictions are fewer than the other means of advertising. To have your advertisement focused on a certain crowd or group is easily obtained through proper planning and calculated timing when you contact your aerial advertising consultant.

Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

Michael Arnold is the Director of Arnold Aerial Advertising Inc. http://www.arnoldaerial.com/ They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.

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