Five Reasons to Choose Aerial Advertising for Your Ad Campaign

Published: 27th January 2011
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You might have heard about aerial advertising but if you have not opted for it yet, you are already late. Worlds leading organizations including McDonalds, Subway and Fox News have opted for aerial ads because of its countless benefits. If you still have any reservation about the best possible advertising approach this article will describe the five inescapable reasons to choose aerial advertising for your ad campaign:

1. Most Cost-Effective Approach
The CMP of aerial ads is clearly a lot cheaper than any other advertising mode. Production banners take a major portion of the cost incurred but luckily you have to pay for it only once and you can use the same banner anywhere anytime you want.

2. Total Control Over Your Campaign
You can specify where you want your banner to be flown, your potential consumer you want to target, and when the plane should be in the air. This extra control is not possible with traditional marketing approaches that hit the bulk of the market where there are fair chances that you will miss your potential consumers.

3. Maximum Impact and High Recall
On average every viewer gets a read time of 17 seconds and usually the plane circles over the audience’s head several times, giving them enough time to grasp your message completely. The unique nature of air ads also adds to their recall value. According to the survey:

• 88% of people remembered seeing the airplane banner go by after 30 minutes.
• 79% could remember the product or service being advertised.
• 67% retained at least half the message from the ad

4. Nonintrusive Nature
Most people find TV commercials a discontinuing of their favorite program, intrusive, and unwanted. Placing leaflets on someone’s car or home can be considered invading his privacy. The case with your air ads is completely different and everyone will be delighted to see your banner towed by a plane. They will perceive the message in high spirit.

5. High Consumers’ Responses
According to the results of the survey, plane banners are responsible for 20% more responses compared to a typical ad campaign. It is a fact that when people see something new-fangled they are forced by their instinct to discover more about it. So, when they see your brand on the airplane banner they will surely remember your product next time they visit a store and be more inclined to purchase it.

The case study of The State of Maine Lottery shows the high consumer responses to the aerial ad campaign. Different mediums were used for the lottery’s advertisement; including the traditional media and aerial advertising. A huge budget was specified for this purpose and only 6% of the budget was allocated to airplane marketing. In a survey later on, when 70% of the people were questioned how they learned about the launching of this lottery, 18.3% of them said they came to know about the lottery via aerial ads. This might not sound like a great figure but considering that only 6% of the budget was allocated clears the picture.

If you still are not convinced then you should ask the people who have benefited form this highly productive advertising approach. Aerial advertising will surely give you your moneys worth and you will not regret you decision.


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